Symbolically speaking

2008 February 4
by krishashok

When I was a kid, I always wondered what the “Tropicalized” symbol meant on the small Philips cassette player we used to have. My dad explained that it was to indicate that the player was specially designed to withstand tropical conditions. And it made sense. Clearly, from the perspective of the cassette player or any electronic good for that matter, India must feel like the epitome of hell, what with dust storms, water vapour fogs, demoniacal insects and very undutchlike temperatures. But what interests me now is the symbol itself.

tropicalized

The insect and cloud captured the very essence of the word “tropical”. Perhaps a chilly might have sealed things, but I’m not complaining.

But now, after having traveled around the world a little bit more, I’m piqued by how un-Indian international airport symbols really are. Especially the ones designed by AIGA. It is simply yet another case of Americans designing homogenous standards for a heterogenous world.

Take the standard symbol for “Customs”

customs1

If that looks like an Indian customs officer to you, you must be from Betelgeuse V and you must be named Ford Ikon. In my opinion, Indian customs officers are best represented by

customsindia

Although, nowadays, Euros are preferred over dollars.

Now let’s look at the symbol for “Elevator”

elevator

Now that’s plain disinformation. To insinuate that Indian elevators will waste precious space (and therefore energy) by just accommodating 3 people is scandalous. Here is what I propose:

elevatorindia

And what about the ridiculously inaccurate symbol for “Water”?

water

Seriously. I am reasonably sure that Indians do not drink water by pressing buttons and letting a random fountain of water wet their faces, shirts and the floor. Our style is more like this:

waterindia

Perhaps not quite hygienic because us desis will often make labial contact with taps after tucking in Poondu Rasam and Netthili fry. But still, practical, elegant and effective, and ensures 100% transfer of water from tap to mouth.

And what about the symbol for “Fire extinguisher”

fire

Ok. It’s not that bad. I do see a few like that once in a while here, but I would have ideally preferred:

fireindia

The international symbol for “Litter” is also rather confusing to me.

litter

I mean. They really do mean this, don’t they?

litterindia

And finally, the symbol for “Restaurant”.

restaurant

I am sorry. The average Miltry hotel, Kake da Dhaba and Vada Pav stall do not serve food that is designed to be eaten with the gardening implements shown above. But if foreigners do insist on trying to eat Laccha Paratha with knife and fork, I’m ok with that, but not before I propose a slight change to this symbol.

restaurantindia

67 Responses leave one →
  1. 2008 February 4
    chennaifan permalink

    Awesome boss! What is with pictorial representations in all posts? Is it the ‘in’ thing right now?!
    Ashok: Well. What ever strikes my fancy, really. Perhaps I might stop doing pictures after a while

  2. 2008 February 4

    Loved the food icon!!! Thanks for a reason to smile.

  3. 2008 February 4
    Kavitha permalink

    rofl…

    indian kusthoms apisar is the besht though!

    i need to gather myself up & run for my class……

  4. 2008 February 4

    yendless yentertainment and yamyoozment. teng u muchly. as it is, I have a very bad habit of staying up late for absoulutely no particular reason, this is just going to add to the sheer thrill & misery of it all. rock on.

  5. 2008 February 4
    Priya permalink

    ok Im confused here… Were you trying to diss indian-ness or simply represent facts? Was that sarcasm, with plenty of humor? Either ways, i got my laughs…

  6. 2008 February 4

    hahaha :)
    You do spend time on visuals! Very nicely done.

    oy, btw, all Customs officers don’t have extensions :P

  7. 2008 February 4
    djnav permalink

    Awesome ashok, ROFL

    man become a fan of your blog…
    “Fire extinguisher” symbol is damn funny

  8. 2008 February 5

    Good One,

    Extrapolated the same idea to the indian traffic signs even they dont seem to represent the indianess. :)

  9. 2008 February 5

    my image of a customs officer is taking away things from your bags!

    Nice work with the images…

  10. 2008 February 5

    Good one
    LOL at the litter & elevator symbols!

  11. 2008 February 5
    Lavanya permalink

    Tsk …tsk… such sarcasm against your fellow countrypersons KA?!

    Those ’symbols’ are supposed to depict what we should do, not what we should’nt na? Why would we want to wash dirty linen in public? That much intelligence you can credit our folks with!! Even if we don’t know how many people an elevator can take or how to drink water or throw litter in a bin.:)

    Btw, while on the note of homogenizing, notice how the ‘human figures’ seem, usually, male. This is one stereoyping I’m not complaining about. Heh. Heh.

  12. 2008 February 5

    I love the way you keep sutthufying ooru and then keep vuttufying peter, and generally having gajabuja fun. Great post, as usual.

  13. 2008 February 5

    loved the diagrams :)

  14. 2008 February 5

    Gaaahahaha, love it love it!!!

  15. 2008 February 5

    LOL that was a good laugh Kkkrish!

    and please dont’ stop the pictures…that ‘adds value’ to your posts. can’t imagine one without the other.

    someday pls to put a photoshop tutorial.

  16. 2008 February 5

    lol.. ore comedy thaan!

  17. 2008 February 5

    I wish I could send you a pictorial representation of me while reading this post – cracker sirippu a la pop madan.

  18. 2008 February 5

    awesome.. keep it up buddy!!!

  19. 2008 February 5

    You have officially become my computer geek guru – one whom I officially “kow-tow” too. You are one of THOSE I wish I was! – brilliantly talented and bend-over-laughing-until-I-can’t-get-up hilarious :)

  20. 2008 February 5

    :-) :-) :-)

  21. 2008 February 5

    Yet another funny one from you. You spent some quality time with your website dont ya!!! Its all good! Loving the Indian way!

  22. 2008 February 5

    That was perhaps taking the figurative representations to the next level I thought…water drops from the tap…Impressive

    or perhaps what Vivek said may have worked better for humours sake – ” Kozhai Thirandha Kaathu thaan Varuthu…”

  23. 2008 February 5
    Lavanya permalink

    Ayyo!! Pl. don’t stop doing the picture posts! The kid enjoys them. And desi edutainment is so hard to come by on the Net.

  24. 2008 February 5

    No no, dont stop doing picture posts. This one was hilarious AND apt !

  25. 2008 February 5

    PS. My favourite image is the Indian lift symbol – LURVED it, especially the guy crammed in over the other guys’ heads against the ceiling. Brilliant! :D

  26. 2008 February 5

    Happy to be your fan!

  27. 2008 February 5

    Wonderful, i totally enjoyed this write up.

  28. 2008 February 5

    Dang I missed that one …Thanks shyam…this gets only better and better

  29. 2008 February 5

    The visuals are ingenious.Don’t say goodbye to them please.

  30. 2008 February 5

    wow.. another master piece, the lift one is pure ROFLMAO… :)

    how about modifying the taxi symbol [http://www.aiga.org/Resources/SymbolSigns/gif_large/22_taxi.gif]
    to auto symbol…

    Link to pic
    Ashok: nice :)

  31. 2008 February 5

    I am dead against visuals as a rule, but this particular post has used them very, very tellingly…

    Superd, Asok-u

  32. 2008 February 5

    boss kindly be doing part 2. there are way more signs to be made fun off.
    Ashok: No part 2s. One topic, once only focusing. Technical term – Continuous Partial Attention

  33. 2008 February 5

    Again, excellent post. And please, keep the images coming…I really like what you do with them!

  34. 2008 February 6

    visuals are more powerful than words.don’t say goodbye to them please.

  35. 2008 February 6

    ashok…how do you manage to get time to do all this..Which tool do u use to draw these pics..
    Ashok: Well. I personally buy time in Burma bazaar. I hear it’s quite a bargain there :) As for tool, I use Photoshop, but any decent image editor, like GIMP, Paintshop Pro or even Paint.NET should do

  36. 2008 February 6

    seriously! am i glad i found ur blog or wat??
    all were hilarious.. especially the customs symbol!! bravo!

  37. 2008 February 6

    I yam glad you havv not exercised yuvar brayyn to re-draw the ‘kazhippidam’ symbols…squatting, sombu..ayyayyo veNdaam!

  38. 2008 February 6

    I do find water fountains weird. Not that the Indian way is any better…

  39. 2008 February 6

    rofl…amazing….cracks me up, all your posts…am linking this blog from mine!

  40. 2008 February 6
    rishi permalink

    Very nice and very funny.

  41. 2008 February 7

    We are thanking you for great contribution to the science of mass communication. Your desire for accuracy, esp. in customs officer signage, is most commendable.
    We are making one suggestion. The Indian sign for toilet should be nose pinched with finger and thumb. Ladies toilet – nose ring. Gentleman’s toilet – hair in nostril.
    We are recommending you for “Signage Ratna” award.

  42. 2008 February 7

    so did you to the bridraces?

    http://www.hindu.com/mp/2008/02/07/stories/2008020750380100.htm

    waiting to hear about it.
    Ashok: :( Unfortunately, had to miss it due to a problem at home. Even more unfortunately, the team I was part of won the contest :(

  43. 2008 February 7

    You’ve done it again!
    Write a book!!

  44. 2008 February 7

    You are in to birding too thats interesting…..

    Banglore Bird race took place recently too….

  45. 2008 February 8

    Simply Hilarious!

  46. 2008 February 8
    Subbu permalink

    In Chennai it would be more appropriate to have the Water minus the drop(lets). How about considering the Pedestrian Crossing ? Or the Bus ( with people dangling from the sides)

    Nice one. Liked the “Lifts” the best.

  47. 2008 February 8

    Hi, Have been following your hilarious posts though don’t leave comments everytime…This recent one was hilarious!!

  48. 2008 February 8
    Jay permalink

    Good ones.. I liked the 2m sign on the litter sign!
    Keep it up!

  49. 2008 February 9
    Aditi permalink

    When I sit and imagine stuf about perfectly ‘normal’ evryday stuff, people around me find it ‘insane’.But when I open http://www.krishashok.wordpress.com, I am assured that is perfectly sane to be’insane’, even if Im a 20 yr old.(grr..hate that).
    In short, here is one person who can transmit the Weirdass Imaginations onto paper or into words n make people smile even when they think about it,a week later.
    Reading your blog since summer & evry one is jsut as reassuring.Except for the Tamil words with I try to decipher with my knowledge of Kannada.
    Hail thy imagination power.And plzzz plzz dont cut out visuals.People like us feed on them.

  50. 2008 February 9
    Ninja permalink

    super sir!! rofl.. :)

  51. 2008 February 11
    Dhruv permalink

    1. Where exactly at Burma Bazaar? :D
    2. Write a book.
    3. That 2m distance symbol in the litter pic killed me. :D

  52. 2008 February 12
    Divya permalink

    Another side-splitting entry :)
    Amazing creativity and accuracy in presentation.
    You rock Krish!

  53. 2008 February 12

    வணக்கம் தலைவா.
    You should include a rating star widget under your posts so that people like me (who can’t come up with humorous comments) can just click ‘5 stars’ (or whichever is the largest number) and await the next great post.

  54. 2008 February 12

    …+…Indian icons can’t be [oh so boring, unfriendly and corporety] BLACK, can they?
    I feel they should be deep orangishred, treegrass green or Radjastani pink.

  55. 2008 February 14

    I chanced upon your site from a google search. This is the best blog I have ever chanced upon. Wondeful work.

    Pattai kelappu da mama…..

  56. 2008 February 16
    Aiyayyoh permalink

    Inimelu onnoda poshtu padikkaradhukku munnadi bathroomu vishitu condition-aa pannidanum.. (i.e. won’t make the mistake of reading this with a full tank)

    Yappa thangalaippa onnoda lollu :-D

  57. 2008 February 27
    Richa permalink

    Hilarious! There is one sign you missed.

    Universal symbol: Thick red circle with diagonal line across it, meaning “no entry”

    Indian symbol: Thick red circle with diagonal line across it, with text at bottom “except for your vehicle”

  58. 2008 March 5

    hehehe rocking post. traffic signal symbols! one which always cracks me up on indian roads is no entry to buffaloes one.

  59. 2008 March 24

    loved the restaurant symbol & dustbin one …ha ha

  60. 2008 April 4

    machaa… good one. especially liked the h2g2 reference

  61. 2009 January 16
    K.Ramachandran permalink

    Fun-tas-tic !!! Superlative !!! Need to collect all ur blogs into a book – I will do it for $5000 a month !! ( Plus medical insurance, vacations, day off on Bird-race day, etc )

  62. 2009 February 18

    super dooper post :)

    the customs officer in india is so hilarious… yet true

  63. 2009 April 3
    ethanallensmith permalink

    I’m a little late to the game, but this article cracked me up. Especially considering what I do for a living.

    http://facilitysigns.wordpress.com/

    Ha!

  64. 2009 April 15
    Prerna permalink

    U kept me entertained all day in office with ur blog!! :D

  65. 2009 May 13
    Esesve permalink

    Krishna

    Excellent write up. Very genuine thoughts and you are appropriate in every picture. Please do not stop that picture work, I saw you saying that in another comment. Please continue. Excellent job

  66. 2009 June 30

    hehehe rocking post. traffic signal symbols! one which always cracks me up on indian roads is no entry to buffaloes one.

  67. 2009 July 2
    Sudha permalink

    I just happened to visit your site, should say your work is really humorous, creative and great. Keep it going.

    So just kept reading all your older posts. Loved your Litter and Fire extinguisher symbols.

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